The Balanced Scorecard Approach in Evaluating the Marketing Function

AuthID
 P-00R-3A1
2
Author(s)
Document Type
Article
Year published
2019
Published
in International Journal of Business Excellence, ISSN: 1756-0047
Volume: 19, Issue: 2, Pages: 267-284
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Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85072293552
Source Identifiers
ISSN: 1756-0047
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