Scents of Celebrities: Endorsers' Impact on Buyers' Online Perfume Purchase

AuthID
 P-00R-8ZR
4
Author(s)
Mahdavi, M
·
Document Type
Article
Year published
2019
Published
in MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, ISSN: 1842-0206
Volume: 14, Issue: 3, Pages: 304-317 (14)
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Wos®
Scopus®
Crossref®2
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85074484937
Wos: WOS:000493922100004
Source Identifiers
ISSN: 1842-0206
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