Reputational Intelligence: Innovating Brand Management Through Social Media Data

AuthID
 P-00R-CB0
4
Author(s)
Casado Molina, AM
·
Rojas de Gracia, MM
·
Pelaez Sanchez, JIP
Document Type
Article
Year published
2019
Published
in INDUSTRIAL MANAGEMENT & DATA SYSTEMS, ISSN: 0263-5577
Volume: 120, Issue: 1, Pages: 40-56 (17)
Indexing
Wos®
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85075052168
Wos: WOS:000506404200001
Source Identifiers
ISSN: 0263-5577
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