A Content Marketing Framework to Analyze Customer Engagement on Social Media

AuthID
 P-00R-DS7
2
Author(s)
Balio, S
·
Document Type
Book Chapter
Year published
2020
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy, ISSN: 2327-5502
Pages: 45-66
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ISSN: 2327-5502
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