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Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services
AuthID
P-00R-GFN
3
Author(s)
Augusto, L
·
Santos, S
·
Santo, PE
4
Editor(s)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2020
Published
in
Smart Innovation, Systems and Technologies,
ISSN: 2190-3018
Volume: 167, Pages: 19-28
Conference
International Conference on Marketing and Technologies, Icmarktech 2019,
Date:
27 November 2019 through 29 November 2019
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Publication Identifiers
DOI
:
10.1007/978-981-15-1564-4_3
SCOPUS
: 2-s2.0-85076997519
Unpaywall
: 10.1007/978-981-15-1564-4_3
Source Identifiers
ISSN
: 2190-3018
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