Users’ Participation in Facebook Brand Pages and Its Influence on Word-Of-Mouth: The Role of Brand Knowledge and Brand Relationship

AuthID
 P-00R-GQB
4
Author(s)
Langaro, D
·
Del Chiappa, G
Document Type
Article
Year published
2019
Published
in Journal of Creative Communications, ISSN: 0973-2586
Volume: 14, Issue: 3, Pages: 177-195
Indexing
Scopus®
Crossref®8
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85077059525
Source Identifiers
ISSN: 0973-2586
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