"Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases

AuthID
 P-00R-N8Z
1
Author(s)
Document Type
Article
Year published
2020
Published
in JOURNAL OF INTERACTIVE MARKETING, ISSN: 1094-9968
Volume: 50, Issue: 1, Pages: 1-16 (16)
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Wos®
Scopus®
Crossref®20
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85078101786
Wos: WOS:000535937100001
Source Identifiers
ISSN: 1094-9968
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