How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach

AuthID
 P-00R-PQM
3
Author(s)
Rosado Pinto, F
·
Bilro, R
Document Type
Article
Year published
2020
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 26, Issue: 4, Pages: 457-480
Indexing
Scopus®
Crossref®26
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85078796092
Source Identifiers
ISSN: 1049-6491
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