Bridging the Gap Between Brand Gender and Brand Loyalty on Social Media: Exploring the Mediating Effects

AuthID
 P-00R-XV8
3
Author(s)
de Carvalho, LV
·
Azar, SL
·
Document Type
Article in Press
Year published
2020
Published
in JOURNAL OF MARKETING MANAGEMENT, ISSN: 0267-257X
Volume: 36, Issue: 11-12, Pages: 1125-1152 (28)
Indexing
Wos®
Scopus®
Crossref®17
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85082423911
Wos: WOS:000524668700001
Source Identifiers
ISSN: 0267-257X
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