The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies

AuthID
 P-00R-ZGH
3
Author(s)
Langaro, D
·
Contreiras, ML
Document Type
Article
Year published
2020
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 26, Issue: 6, Pages: 791-811
Indexing
Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85082669839
Source Identifiers
ISSN: 1049-6491
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