From Fans to Buyers: Antecedents of Sponsor's Products Purchase Intention

AuthID
 P-00S-1YR
2
Author(s)
Document Type
Article
Year published
2020
Published
in INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, ISSN: 1464-6668
Volume: 21, Issue: 3, Pages: 449-466 (18)
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Publication Identifiers
SCOPUS: 2-s2.0-85083709835
Wos: WOS:000526903600001
Source Identifiers
ISSN: 1464-6668
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