When External Design and Marketing Collaborate to Develop New Products: A Typology of Patterns

AuthID
P-00S-3MV
3
Author(s)
Hemonnet Goujot, A
·
Manceau, D
Document Type
Article in Press
Year published
2020
Published
in CREATIVITY AND INNOVATION MANAGEMENT, ISSN: 0963-1690
Volume: 29, Issue: S1, Pages: 51-62 (12)
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Publication Identifiers
Scopus: 2-s2.0-85084441825
Wos: WOS:000531175300001
Source Identifiers
ISSN: 0963-1690
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