From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?

AuthID
 P-00S-6PG
2
Author(s)
Inverneiro, I
Document Type
Article
Year published
2021
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 30, Issue: 2, Pages: 320-334 (15)
Indexing
Wos®
Scopus®
Crossref®27
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85086146577
Wos: WOS:000623666200009
Source Identifiers
ISSN: 1061-0421
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