The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand

AuthID
 P-00S-C35
4
Author(s)
da Silva, RV
·
Faria, RT
Document Type
Article
Year published
2020
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 117, Pages: 497-507 (11)
Indexing
Wos®
Scopus®
Crossref®25
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85086855367
Wos: WOS:000556889900045
Source Identifiers
ISSN: 0148-2963
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service