Understanding the Importance of Ewom on Higher Education Institutions' Brand Equity

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P-00S-E89
3
Author(s)
Document Type
Article
Year published
2021
Published
in JOURNAL OF MARKETING FOR HIGHER EDUCATION, ISSN: 0884-1241
Volume: 31, Issue: 2, Pages: 261-279 (19)
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Publication Identifiers
Scopus: 2-s2.0-85088011230
Wos: WOS:000553668700001
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ISSN: 0884-1241
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