Integrating Transactional and Relationship Marketing: a New Approach to Understanding Destination Loyalty

AuthID
 P-00S-Q2E
4
Author(s)
Hernández Mogollón, JM
·
Campón Cerro, AM
·
Di Clemente, E
Document Type
Article
Year published
2020
Published
in International Review on Public and Nonprofit Marketing, ISSN: 1865-1984
Volume: 18, Issue: 1, Pages: 3-26
Indexing
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85090465943
Source Identifiers
ISSN: 1865-1984
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