Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries

AuthID
 P-00S-X7K
2
Author(s)
Guerreiro, J
·
Document Type
Article in Press
Year published
2020
Published
in VOLUNTAS, ISSN: 0957-8765
Volume: 31, Issue: 6, Pages: 1330-1342 (13)
Indexing
Wos®
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85092449358
Wos: WOS:000578104700001
Source Identifiers
ISSN: 0957-8765
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