I Can't Stop Hating You: an Anti-Brand-Community Perspective on Apple Brand Hate

AuthID
 P-00T-185
3
Author(s)
Rodrigues, C
·
Document Type
Article
Year published
2021
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 30, Issue: 8, Pages: 1115-1133 (19)
Indexing
Wos®
Scopus®
Crossref®58
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85096451718
Wos: WOS:000592541600001
Source Identifiers
ISSN: 1061-0421
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