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A Consumer Engagement Systematic Review: Synthesis and Research Agenda
AuthID
P-00T-6JX
2
Author(s)
Bilro, RG
·
Loureiro, SMC
Document Type
Review
Year published
2020
Published
in
Spanish Journal of Marketing - ESIC,
ISSN: 2444-9695
Volume: 24, Issue: 3, Pages: 283-307
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®
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Publication Identifiers
DOI
:
10.1108/sjme-01-2020-0021
SCOPUS
: 2-s2.0-85097615908
Source Identifiers
ISSN
: 2444-9695
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