Marketing Capability and New Venture Survival: The Role of Marketing Myopia

AuthID
 P-00T-GCF
3
Author(s)
Patel, PC
·
Feng, C
·
Document Type
Article
Year published
2021
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 93, Pages: 307-326 (20)
Indexing
Wos®
Scopus®
Crossref®22
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85100642312
Wos: WOS:000632713100027
Source Identifiers
ISSN: 0019-8501
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