The Evolving Role of Artificial Intelligence in Marketing: A Review and Research Agenda

AuthID
 P-00T-JTD
4
Author(s)
Vlačić, B
·
Corbo, L
·
Dabić, M
Document Type
Review
Year published
2021
Published
in Journal of Business Research, ISSN: 0148-2963
Volume: 128, Pages: 187-203
Indexing
Scopus®
Crossref®206
Publication Identifiers
Scopus: 2-s2.0-85101325403
Source Identifiers
ISSN: 0148-2963
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