Making Word-Of-Mouth Impactful: Why Consumers React More to Wom About Experiential than Material Purchases*

AuthID
 P-00T-Q7S
2
Author(s)
Moore, SG
Document Type
Article
Year published
2021
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 130, Pages: 110-123 (14)
Indexing
Wos®
Scopus®
Crossref®29
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85103267130
Wos: WOS:000648645600010
Source Identifiers
ISSN: 0148-2963
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