Masstige Strategies on Social Media: The Influence on Sentiments and Attitude Toward the Brand

AuthID
 P-00V-A98
3
Author(s)
Bilro, RG
·
dos Santos, JF
Document Type
Article in Press
Year published
2021
Published
in INTERNATIONAL JOURNAL OF CONSUMER STUDIES, ISSN: 1470-6423
Volume: 46, Issue: 4, Pages: 1113-1126 (14)
Indexing
Wos®
Scopus®
Crossref®30
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85113192675
Wos: WOS:000687128400001
Source Identifiers
ISSN: 1470-6423
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