The Prevalence of Emotional and Rational Tone in Social Advertising Appeals

AuthID
 P-00V-CHD
2
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Document Type
Article
Year published
2021
Published
in RAUSP MANAGEMENT JOURNAL, ISSN: 2531-0488
Volume: 56, Issue: 3, Pages: 282-294 (13)
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Wos: WOS:000684585300003
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ISSN: 2531-0488
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