Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use

AuthID
 P-00V-M1R
2
Author(s)
Rodrigues, FQ
·
Document Type
Book Chapter
Year published
2022
Published
in Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage, ISSN: 2327-3429
Pages: 77-90
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ISSN: 2327-3429
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