Marketing Performance: Aligning People, Processes, and Results

AuthID
 P-00W-4HW
1
Author(s)
Document Type
Article
Year published
2022
Published
in Journal of Business Strategy, ISSN: 02756668
Volume: 44, Issue: 2, Pages: 96-104
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85124180972
Source Identifiers
ISSN: 02756668
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