Cobranding Between Fast Fashion Brands and Luxury Brands: A Case Study Approach

AuthID
 P-00W-7BR
2
Author(s)
Eiras, B
·
Document Type
Book Chapter
Year published
2019
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 771-784
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Publication Identifiers
SCOPUS: 2-s2.0-85125194745
Source Identifiers
ISSN: 2363-6165
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