Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract

AuthID
 P-00W-7C5
2
Author(s)
Simões, C
Document Type
Book Chapter
Year published
2019
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 853
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85125167455
Source Identifiers
ISSN: 2363-6165
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