Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)

AuthID
 P-00W-7CK
4
Author(s)
da Silveira, C
·
Simões, C
·
Dibb, S
·
Document Type
Book Chapter
Year published
2017
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 643-644
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Publication Identifiers
SCOPUS: 2-s2.0-85125170427
Source Identifiers
ISSN: 2363-6165
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