Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (Cam)—A Structured Abstract

AuthID
 P-00W-7CS
3
Author(s)
Bicho, M
·
Document Type
Book Chapter
Year published
2016
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 141-147
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Publication Identifiers
SCOPUS: 2-s2.0-85125084944
Source Identifiers
ISSN: 2363-6165
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