Publications

AuthID
P-00W-8HQ

Author(s)

Galan Ladero, M

Marques, S

Editor(s)

Martinez Lopez,FJ;Gazquez Abad,JC;Chernev,A

Document Type

Proceedings Paper

Year published

2018

Published

in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Pages: 17-22

Conference

5Th International Conference on Advances in National Brand and Private Label Marketing, Nb and Pl 2018

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-92084-9_3

SCOPUS: 2-s2.0-85125318456

Source Identifiers

ISSN: 2198-7246

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