Sales Promotions: Prescriptive Definitions and the Managers View

AuthID
 P-00W-8J8
2
Author(s)
Farhangmehr, M
·
Document Type
Book Chapter
Year published
2015
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 45-49
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Publication Identifiers
SCOPUS: 2-s2.0-85125795351
Source Identifiers
ISSN: 2363-6165
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