Publications

AuthID
P-00W-8JD

Author(s)

Editor(s)

Martinez Lopez,FJ;Gazquez Abad,JC;Sethuraman,R

Document Type

Proceedings Paper

Year published

2015

Published

in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Pages: 167-175

Conference

2Nd International Conference on Research on National Brand and Private Label Marketing, Nb and Pl 2015, Date: 24 June 2015 through 26 June 2015

Indexing

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-20182-5_17

SCOPUS: 2-s2.0-85125357085

Source Identifiers

ISSN: 2198-7246

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