What Role Does the Brand Play? Measuring the Impact of Customer-Based Brand Equity on the Selection of Mba Programs at Dutch Business Schools

AuthID
 P-00W-A2G
3
Author(s)
Walter, N
·
Asgari, O
·
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF MARKETING FOR HIGHER EDUCATION, ISSN: 0884-1241
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Publication Identifiers
Wos: WOS:000770244400001
Source Identifiers
ISSN: 0884-1241
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