Online Brand Community Characterization with Engagement and Social Network Analysis (Sna) for Marketing Communication: The Subreddit R/Intel

AuthID
 P-00W-C4G
2
Author(s)
Oliveira, N
·
4
Editor(s)
Reis,JL;Peter,MK;Cayolla,R;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2022
Published
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 280, Pages: 577-591 (15)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85127048527
Wos: WOS:000833486400047
Source Identifiers
ISSN: 2190-3018
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