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Achieving Brand Engagement and Brand Equity Through Co-Creation Process
AuthID
P-00W-D8B
3
Author(s)
Pereira, T
·
Loureiro, SMC
·
Sarmento, EM
Document Type
Article in Press
Year published
2022
Published
in
JOURNAL OF CREATIVE COMMUNICATIONS,
ISSN: 0973-2586
Volume: 17, Issue: 3, Pages: 303-318 (16)
Indexing
Wos
®
Scopus
®
Crossref
®
4
Google Scholar
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Metadata
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Publication Identifiers
DOI
:
10.1177/09732586221083862
SCOPUS
: 2-s2.0-85127774658
Wos
: WOS:000776711900001
Source Identifiers
ISSN
: 0973-2586
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