The Impact of Digital Influencers' Characteristics on Purchase Intention of Fashion Products

AuthID
P-00W-DWW
3
Author(s)
Gomes, MA
·
Marques, S
·
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF GLOBAL FASHION MARKETING, ISSN: 2093-2685
Volume: 13, Issue: 3, Pages: 187-204 (18)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85128008578
Wos: WOS:000776165700001
Source Identifiers
ISSN: 2093-2685
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