Enhancing the Effectiveness of Mobile Electronic Commerce Strategy A Customer Orientation Approach

AuthID
 P-00W-GKC
3
Author(s)
Yasin, MM
·
Torres, PM
·
Document Type
Book Chapter
Year published
2014
Published
in Mobile Electronic Commerce: Foundations, Development, and Applications
Pages: 3-20
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85128142765
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