The Discount Effect in Food and Beverage Advertising and Instagram's Likes Power: An Experimental Study

AuthID
 P-00W-N8C
5
Author(s)
Furtado, NG
·
Furtado, JV
·
de Vasconcelos Silva, R
·
Vieira Filho, LC
Document Type
Book Chapter
Year published
2019
Published
in Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Pages: 136-148
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85130237258
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