Publications

Sensory Marketing: Starbucks Case Study

AuthID
P-00X-0KJ

Author(s)

Oliveira, AS

Ferreira, J

Albuquerque, M

Marcos, A

Editor(s)

Rocha,A;Goncalves,R;Penalvo,FG;Martins,J

Document Type

Proceedings Paper

Year published

2021

Published

in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021) in Iberian Conference on Information Systems and Technologies, ISSN: 2166-0727

Conference

16Th Iberian Conference on Information Systems and Technologies (Cisti), Date: JUN 23-26, 2021, Location: ELECTR NETWORK, Sponsors: Iberian Assoc Informat Syst & Technologies,AquaValor Res Ctr,IEEE SMC, Portuguese Chapter,IEEE Portugal Sect,IEEE SMC Spain Chapter,IEEE SMC France Chapter,IEEE SMC Italy Chapter

Indexing