Guerrilla Marketing on Facebook: A Mixed-Method Study on the Effects on Brand Image and Content Sharing Intentions

AuthID
 P-00X-2D7
3
Author(s)
Pina, L
Document Type
Article
Year published
2022
Published
in TOURISM & MANAGEMENT STUDIES, ISSN: 2182-8458
Volume: 18, Issue: 3, Pages: 37-47 (11)
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Publication Identifiers
SCOPUS: 2-s2.0-85137718959
Wos: WOS:000837265400002
Source Identifiers
ISSN: 2182-8458
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