In the Eye of the (Fire)Storm: Better Safe or Sorry? Crisis Communication Strategies for Managing Virality of Online Negative Brand-Related Content

AuthID
 P-00X-379
4
Author(s)
Langaro, D
·
Schivinski, B
·
Neves, H
Document Type
Article
Year published
2024
Published
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Volume: 30, Issue: 3, Pages: 301-317 (17)
Indexing
Wos®
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85135894623
Wos: WOS:001249934300005
Source Identifiers
ISSN: 1352-7266
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service