Consumers' Relationship with Mass Prestige Brands and Happiness

AuthID
P-00X-3CX
4
Author(s)
Kumar, A
·
Kastanakis, MN
·
Paul, J
Document Type
Article in Press
Year published
2022
Published
in EUROPEAN MANAGEMENT REVIEW, ISSN: 1740-4754
Volume: 20, Issue: 2, Pages: 306-325 (20)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85136529029
Wos: WOS:000843786400001
Source Identifiers
ISSN: 1740-4754
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