Virtual Is so Real! Consumers' Evaluation of Product Packaging in Virtual Reality

AuthID
 P-00X-AP2
3
Author(s)
Branca, G
·
Resciniti, R
·
Document Type
Article in Press
Year published
2022
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 40, Issue: 3, Pages: 596-609 (14)
Indexing
Wos®
Scopus®
Crossref®45
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85139617632
Wos: WOS:000866160100001
Source Identifiers
ISSN: 0742-6046
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