Pro-Environmental Messages Have More Effect When They Come from Less Familiar Brands

AuthID
 P-00X-DMH
1
Author(s)
Document Type
Article in Press
Year published
2022
Published
in Journal of Product and Brand Management, ISSN: 1061-0421
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85140916289
Source Identifiers
ISSN: 1061-0421
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