Consumer Decision Journey: Mapping with Real-Time Longitudinal Online and Offline Touchpoint Data

AuthID
 P-00X-DZK
2
Author(s)
Santos, S
·
Document Type
Article
Year published
2024
Published
in EUROPEAN MANAGEMENT JOURNAL, ISSN: 0263-2373
Volume: 42, Issue: 3, Pages: 397-413 (17)
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Wos®
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85140289560
Wos: WOS:001252647000001
Source Identifiers
ISSN: 0263-2373
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