Using the Balanced Scorecard for Strategic Communication and Performance Management

AuthID
 P-00X-G24
4
Author(s)
Oliveira, C
·
Camilleri, MA
·
Jayantilal, S
Document Type
Book Chapter
Year published
2021
Published
in Strategic Corporate Communication in the Digital Age
Pages: 73-88
Indexing
Scopus®
Crossref®4
Unpaywall®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85148184495
Unpaywall: 10.1108/978-1-80071-264-520211005
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