You Ruined Our Love Story, but I Just Cannot Hate You-A Moderation-Mediation Analysis of Past Experienced Brand Love and Brand Hate

AuthID
 P-00X-J0Z
3
Author(s)
Ribeiro, B
·
Gadekar, M
Document Type
Article
Year published
2023
Published
in INTERNATIONAL JOURNAL OF CONSUMER STUDIES, ISSN: 1470-6423
Volume: 47, Issue: 3, Pages: 1126-1138 (13)
Indexing
Wos®
Scopus®
Crossref®7
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85144083560
Wos: WOS:000933355000001
Source Identifiers
ISSN: 1470-6423
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