Social Media Engagement and Real-Time Marketing: Using Net-Effects and Set-Theoretic Approaches to Understand Audience and Content-Related Effects

AuthID
 P-00X-KV8
3
Author(s)
Santos, S
·
Teles, M
Document Type
Article in Press
Year published
2022
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 40, Issue: 3, Pages: 497-515 (19)
Indexing
Wos®
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85143407213
Wos: WOS:000888103700001
Source Identifiers
ISSN: 0742-6046
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