What If Utilitarian Products Are Regarded as High-Status? The Moderate Role of Iconic and Popular as Two Dimensions of Brand Coolness

AuthID
 P-00X-MR2
4
Author(s)
Aleem, A
·
Schivinski, B
·
Aguiar, M
Document Type
Article
Year published
2024
Published
in JOURNAL OF MARKETING COMMUNICATIONS, ISSN: 1352-7266
Volume: 30, Issue: 4, Pages: 508-528 (21)
Indexing
Wos®
Scopus®
Crossref®5
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85143436592
Wos: WOS:001249927000003
Source Identifiers
ISSN: 1352-7266
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service